Insights Blog

Quality Matters: No one Likes a Cliff-hanger When it Comes to SMS

Posted by Martin Jansson on April 21, 2015 Topics: Wholesale, SMS

If you’re anything like the average person, you’ve probably never associated “quality” with an SMS message. When the text “R U coming to judo applecakes?” popped up from your friend, you probably figured auto-correct just screwed something up. But for businesses, advertisers, and government agencies that are using SMS for everything from emergency notifications and appointment reminders to event invitations, discounts and coupons, ensuring the accuracy and delivery of these 160-character messages is paramount.

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