Insights Blog

LTE - the Wholesale Angle

Posted by Robert Machin on October 16, 2014 Topics: Business Support Systems (BSS), LTE, 4G

LTE is now firmly-established as the new reality in mobile - already deeply embedded in the US and in developed Asian markets, it’s fast securing a foothold in most other regions too. Clearly, people like it – it’s a technology that enhances their personal and their business life, untethering them from PCs and laptops, while letting them take their digital activity into any location they choose, unconstrained, even by WiFi.  

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4G Monetisation– How can CSPs Boost Revenues with Low Headline Prices?

Posted by Robert Machin on August 28, 2014 Topics: LTE, 4G

Vodafone’s group chief executive Vittorio Colao has recently defended the company’s high-end 4G pricing policy in the UK (their cheapest package comes in at  almost 30% more than the next most-expensive offering, from rivals EE), arguing that customers should expect to pay more for the faster service that 4G provides.

While it’s not hard to sympathise with that point of view – operators have invested billions, and the healthy uptake of 4G suggests that customers do love their mobile broadband – but these reasons appear to be wasted on an unsympathetic UK market which continues to vote with its wallet for much cheaper offers from O2, EE and Three.

So what does this tell us? That customers won’t pay a premium for 4G and the promise that operators saw in mobile broadband was just a mirage?

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