Insights Blog

Develop Your Strategy Before Engaging the Digital Consumer

Posted by Brice Clinton on September 15, 2017 Topics: ASCENDON BLOG, IBC

This blog is part of CSG's "What's Your End Game" series, focused on best practices for developing a successful digital content strategy.

As my team and I travel the world to visit communications and entertainment companies that want to be part of delivering an any-time, any-device content experience to consumers, we see many different varieties of strategies and business models taking shape. Over the coming weeks, I’ll share thinking from across the industry to help guide you toward building a better digital content strategy and shaping your business model to better engage with the digital consumer. This series of blogs is called “What’s Your End Game?” - which is truly one of the most important questions that every company that wants to build a consumer content experience should ask.

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IBC 2017: A Look Back at Live Streaming Through the Years

Posted by CSG International on September 10, 2017 Topics: IBC

As media, entertainment and technology leaders descend on Amsterdam for IBC 2017 to discuss the latest the latest industry innovations, CSG took a look back at the recent and powerful history of streaming. Check out more in our infographic below:

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The 3Cs Your Content Strategy Needs Right Now

Posted by Kent Steffen on August 29, 2017 Topics: Customer Experience, Digital Services, IBC

When a consumer wants to watch streaming video, they can choose any number of providers.  When their fingers are poised over their mobile device – will your service be the one they choose?  What can you do right now to get that consumer, in that moment of choice, to come to your brand as their content destination?  It all starts with mastering the 3Cs.

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