Insights Blog

APAC Service Providers Weigh in on the Region’s Digital Journey

Posted by Ian Watterson on March 14, 2016 Topics: Digital Content, DSP

Asia Pacific communications service providers serve a massive and diverse customer base. Arguably, they face more challenges than many of their peers in other markets – whether serving some of the most advanced digital consumers in the world or starting to move away from analog services. So, we wanted to find out about their aspirations and attitudes regarding the digital economy, where they are on their digital journey, where they are going – and why.

We discovered some results you’d expect (a large proportion – 75% – of respondents have either launched digital services or are about to) and some that were more surprising (that’s why we called it our Mythbusting survey).

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Can CSPs Still Beat Netflix?

Posted by Robert Machin on February 11, 2016 Topics: Digital Content, Customer Experience, DSP

The attraction of online video was well-established long before Netflix launched in 130 countries this January. Viewers have been buying video at an ever‐increasing rate, seduced by one-click access and easy consumption on smart devices, and by an ever-expanding range of providers and content. For subscribers and viewers, these are happy days. For Netflix’ competitors, perhaps less so.

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DSPs: the Modern World’s Purveyors of Bottled Water

Posted by Brice Clinton on May 1, 2015 Topics: Digital Content, Customer Experience, DSP

I hope there’s someone reading this out there who remembers an age when drinking water came out of a tap, a drinking fountain, or for some of us, even a hose. Perhaps like mine, your parents railed against the expense of bottled water: “Who in their right mind would pay for something you can get for free?” That childhood has passed us by, and so too has the aversion to paying for those once free amenities, like water. We love the speed, the convenience, and the peace of mind that the prepackaging brings – not unlike our growing love of convenient content, pre-packaged and ready to consume.

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