Insights Blog

FOMO: Fear of Missing Out on Digital Service Revenues

There are several American consumer brands whose recent ads focused on FOMO (fear of missing out).  More than just an abbreviation you might see on Twitter, I suspect it’s a global phenomenon that’s spreading quickly, especially among cable companies and mobile operators, content producers, broadcasters, and movie studios. With content monetization models in flux, you’d be crazy NOT to fear missing out on the critical incremental revenues to be gained by exploring skinnier bundles, new streaming channels or direct-to-consumer offerings. Especially as these provide a means to retain customers that might be flirting with other service providers.

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No Bank Account to Pay for Digital Services? No Problem!

Posted by Chad Dunavant on July 10, 2015 Topics: CSPs, Digital Consumer, Digital Services

Virtually everywhere you look, the digital world is creating opportunities for communications service providers (CSPs) to make more money on content, and also, to find clever new ways for consumers to pay for it.

Particularly for younger generations who prefer to manage their finances through mobile devices than in front of a bank teller—the unglamorous notion of being able to take a payment in multiple ways is quickly becoming one of the most critical components of a CSPs digital strategy.

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The Four ‘Must-haves’ that Transform CSPs into DSPs

Posted by Chad Dunavant on February 27, 2015 Topics: Digital Services, Digital Service Providers

I know I’m getting (just a little!) older because I can clearly remember how cool I thought it’d be to have a camera on my mobile phone. Now there’s a generation that can hardly imagine taking pictures and videos any other way; and not only that, their phone holds a plethora of apps to help them edit, save, and share them too.   Features that just yesterday were “cool ideas” have turned into today’s “must-haves.”

The Internet has revolutionized how we all must do business and nowhere is that fact more evident than in the race to capture wallet share for digital services.

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