Insights Blog

Why Netflix Needs Cable Partnerships

We are living in a new era of content viewing. In the last decade, streaming services like Netflix and Hulu have changed the game when it comes to giving consumers access to their favorite shows anytime, anywhere. However, recent figures show that previously explosive adoption rates might now be slowing down. In fact, Netflix recently announced its weakest subscriber expansion in three years.

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FOMO: Fear of Missing Out on Digital Service Revenues

There are several American consumer brands whose recent ads focused on FOMO (fear of missing out).  More than just an abbreviation you might see on Twitter, I suspect it’s a global phenomenon that’s spreading quickly, especially among cable companies and mobile operators, content producers, broadcasters, and movie studios. With content monetization models in flux, you’d be crazy NOT to fear missing out on the critical incremental revenues to be gained by exploring skinnier bundles, new streaming channels or direct-to-consumer offerings. Especially as these provide a means to retain customers that might be flirting with other service providers.

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The Four ‘Must-haves’ that Transform CSPs into DSPs

Posted by Chad Dunavant on February 27, 2015 Topics: Digital Services, Digital Service Providers

I know I’m getting (just a little!) older because I can clearly remember how cool I thought it’d be to have a camera on my mobile phone. Now there’s a generation that can hardly imagine taking pictures and videos any other way; and not only that, their phone holds a plethora of apps to help them edit, save, and share them too.   Features that just yesterday were “cool ideas” have turned into today’s “must-haves.”

The Internet has revolutionized how we all must do business and nowhere is that fact more evident than in the race to capture wallet share for digital services.

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