Insights Blog

Looking Ahead to Mobile World Congress: 3 Trends CSPs Face in Digital Economy

 

For about 80,000 people in the mobile industry, the end of February and early March is an exciting time when Mobile World Congress pulls us to Spain to immerse ourselves in the mobile experience, learning from industry experts, providers and vendors about cutting-edge trends and products.

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Single-Hub for Content: Why App Stores are a Model for Cable Providers

 Like many consumers, I review my card statements monthly to make sure everything is on track. Last month, I couldn’t help but notice the sheer number of content services I’m subscribed to. From Spotify to HBO Now, from Netflix to Hulu to Showtime, you name it, I’m probably subscribed to it (on top of my cable package). That’s a lot of recurring payments to stay on top of every month, not to mention the fact that as a consumer of content, it’s a bit of a disjointed experience, shifting from one app to another or trying to remember which movie or TV show is available where.

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No Bank Account to Pay for Digital Services? No Problem!

Posted by Chad Dunavant on July 10, 2015 Topics: CSPs, Digital Consumer, Digital Services

Virtually everywhere you look, the digital world is creating opportunities for communications service providers (CSPs) to make more money on content, and also, to find clever new ways for consumers to pay for it.

Particularly for younger generations who prefer to manage their finances through mobile devices than in front of a bank teller—the unglamorous notion of being able to take a payment in multiple ways is quickly becoming one of the most critical components of a CSPs digital strategy.

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Turning a Digital Browser into a Digital Consumer

Posted by Brice Clinton on August 13, 2014 Topics: Digital Content, Digital Consumer

The average internet user visits 94 different pages per day, and has an attention span of a staggering 8 seconds per page. In our technologically scatterbrained culture, capturing the digital consumer’s attention is proving ever more challenging.

So what makes a digital browser break through to become a digital consumer in those 8 seconds? As a Digital Service Provider (DSP), this is the operative question. What does a consumer expect an online experience to be, how do they interact while there, and most importantly – how do you keep them within the bounds of that experience and interacting with your brand?

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