The average internet user visits 94 different pages per day, and has an attention span of a staggering 8 seconds per page. In our technologically scatterbrained culture, capturing the digital consumer’s attention is proving ever more challenging.
So what makes a digital browser break through to become a digital consumer in those 8 seconds? As a Digital Service Provider (DSP), this is the operative question. What does a consumer expect an online experience to be, how do they interact while there, and most importantly – how do you keep them within the bounds of that experience and interacting with your brand?