Insights Blog

What the Oscars Can Teach Us About the Internet TV Customer

 

For Hollywood, the beginning of the year means one thing: awards season. From the Golden Globes to the Oscars, contributions in film and television are honored and celebrities put on their black-tie best. As viewers, it’s fun to spend Sunday nights speculating on which film is going to win big. (La La Land is the one to beat this year, in case you haven’t heard).

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Single-Hub for Content: Why App Stores are a Model for Cable Providers

 Like many consumers, I review my card statements monthly to make sure everything is on track. Last month, I couldn’t help but notice the sheer number of content services I’m subscribed to. From Spotify to HBO Now, from Netflix to Hulu to Showtime, you name it, I’m probably subscribed to it (on top of my cable package). That’s a lot of recurring payments to stay on top of every month, not to mention the fact that as a consumer of content, it’s a bit of a disjointed experience, shifting from one app to another or trying to remember which movie or TV show is available where.

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NFL in the Age of Twitter: How the Sports Content Viewing Model is Changing

As we approach the end of 2016, football fans are setting their sights on the NFL Playoffs and gearing up for the culmination of their teams’ yearlong efforts – the Super Bowl. As an avid Indianapolis Colts fan, I find myself mired in playoff speculation and debating my team’s (slim) chances. But as the year (a forgettable one for a Colts fan) draws to a close, something else about not only football, but sports overall has struck me -  not the wins or the (many) losses, or the player trades or injuries, but the way we as fans watch it.

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