Insights Blog

Single-Hub for Content: Why App Stores are a Model for Cable Providers

 Like many consumers, I review my card statements monthly to make sure everything is on track. Last month, I couldn’t help but notice the sheer number of content services I’m subscribed to. From Spotify to HBO Now, from Netflix to Hulu to Showtime, you name it, I’m probably subscribed to it (on top of my cable package). That’s a lot of recurring payments to stay on top of every month, not to mention the fact that as a consumer of content, it’s a bit of a disjointed experience, shifting from one app to another or trying to remember which movie or TV show is available where.

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B2B2X, IoT and CX: Cutting through Alphabet Soup to See What’s Next in 2017

Posted by Ken Kennedy on January 23, 2017 Topics: Cable services, Customer Experience, CSPs, Internet of Things

As 2017 is kicking off, I’m reflecting on what a big year it will be for communication service providers. The competition to introduce new digital services and improve the customer experience has never been more intense. Balancing the need to transform business models for the customers of tomorrow with still maintaining traditional lines of effort is challenging, to say the least.

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NFL in the Age of Twitter: How the Sports Content Viewing Model is Changing

As we approach the end of 2016, football fans are setting their sights on the NFL Playoffs and gearing up for the culmination of their teams’ yearlong efforts – the Super Bowl. As an avid Indianapolis Colts fan, I find myself mired in playoff speculation and debating my team’s (slim) chances. But as the year (a forgettable one for a Colts fan) draws to a close, something else about not only football, but sports overall has struck me -  not the wins or the (many) losses, or the player trades or injuries, but the way we as fans watch it.

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Why Netflix Needs Cable Partnerships

We are living in a new era of content viewing. In the last decade, streaming services like Netflix and Hulu have changed the game when it comes to giving consumers access to their favorite shows anytime, anywhere. However, recent figures show that previously explosive adoption rates might now be slowing down. In fact, Netflix recently announced its weakest subscriber expansion in three years.

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FOMO: Fear of Missing Out on Digital Service Revenues

There are several American consumer brands whose recent ads focused on FOMO (fear of missing out).  More than just an abbreviation you might see on Twitter, I suspect it’s a global phenomenon that’s spreading quickly, especially among cable companies and mobile operators, content producers, broadcasters, and movie studios. With content monetization models in flux, you’d be crazy NOT to fear missing out on the critical incremental revenues to be gained by exploring skinnier bundles, new streaming channels or direct-to-consumer offerings. Especially as these provide a means to retain customers that might be flirting with other service providers.

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Cash in on the Digital Lifestyle: 5 Questions Cable Operators Must Ask

My family is probably like yours; we subscribe to a bundled cable service, and spend at least another $30-50 on content from OTT providers like Redbox, Amazon and Apple, every month.  Working with cable providers every day gives me a unique perspective on each of those content purchases and just how big the opportunity to profit from the digital lifestyle really is. 

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