Insights Blog

Creating a BYOD Strategy

Posted by Brice Clinton on October 19, 2017 Topics: Customer Experience, ASCENDON BLOG

This blog is part of CSG's "What's Your End Game" series, focused on best practices for developing a successful digital content strategy.

Sit in any meeting, or worse - at the dinner table, and you are surrounded by a bevy of devices. The sheer volume of devices, coupled with their capabilities, create enormous pressure to provide compelling services across those devices. What’s your end game for providing a compelling content experience across devices? How will you create a consistent brand experience, no matter which device a consumer chooses to use?

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Got Content? Here's How to Package It for the Masses...

Posted by Brice Clinton on September 29, 2017 Topics: Digital Content, ASCENDON BLOG

This blog is part of CSG's "What's Your End Game" series, focused on best practices for developing a successful digital content strategy.

It is a Monday morning during the summer, and what is the largest topic of conversation at any office? The weather? Summer Vacation plans? No, it is last night’s Game of Thrones episode. Some people want to discuss all the details and various storylines while others vehemently protest any conversation as they have yet to see the episode. Appointment television is becoming more scarce as we’re seeing an evolution to a hybrid content model. Presenting content for a wide variety of ways that consumers want to watch it can be a very challenging undertaking for the content provider. In helping media and communications companies all over the world to develop their strategy and business model for content delivery, I’ve found that successfully packaging content for a variety of preferences starts with a hybrid content model, driven by 3 important questions.

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Develop Your Strategy Before Engaging the Digital Consumer

Posted by Brice Clinton on September 15, 2017 Topics: ASCENDON BLOG, IBC

This blog is part of CSG's "What's Your End Game" series, focused on best practices for developing a successful digital content strategy.

As my team and I travel the world to visit communications and entertainment companies that want to be part of delivering an any-time, any-device content experience to consumers, we see many different varieties of strategies and business models taking shape. Over the coming weeks, I’ll share thinking from across the industry to help guide you toward building a better digital content strategy and shaping your business model to better engage with the digital consumer. This series of blogs is called “What’s Your End Game?” - which is truly one of the most important questions that every company that wants to build a consumer content experience should ask.

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