This blog is part of CSG's "What's Your End Game" series, focused on best practices for developing a successful digital content strategy.
Sit in any meeting, or worse - at the dinner table, and you are surrounded by a bevy of devices. The sheer volume of devices, coupled with their capabilities, create enormous pressure to provide compelling services across those devices. What’s your end game for providing a compelling content experience across devices? How will you create a consistent brand experience, no matter which device a consumer chooses to use?