Insights Blog

FOMO: Fear of Missing Out on Digital Service Revenues

There are several American consumer brands whose recent ads focused on FOMO (fear of missing out).  More than just an abbreviation you might see on Twitter, I suspect it’s a global phenomenon that’s spreading quickly, especially among cable companies and mobile operators, content producers, broadcasters, and movie studios. With content monetization models in flux, you’d be crazy NOT to fear missing out on the critical incremental revenues to be gained by exploring skinnier bundles, new streaming channels or direct-to-consumer offerings. Especially as these provide a means to retain customers that might be flirting with other service providers.

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March Madness in the Multiscreen Era

Posted by Brice Clinton on April 1, 2016 Topics: Multiscreen

To say my March Madness bracket is busted would be an understatement - how did you fare?  Even if my (and most prognosticators) top picks are out, it has never been a better time to be a sports fan.  From real time stats to live streaming, you can bring the game with you wherever you go.  Need proof? There were over 80 million live streams for March Madness in 2015 and that number is only going one direction – up.

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APAC Service Providers Weigh in on the Region’s Digital Journey

Posted by Ian Watterson on March 14, 2016 Topics: Digital Content, DSP

Asia Pacific communications service providers serve a massive and diverse customer base. Arguably, they face more challenges than many of their peers in other markets – whether serving some of the most advanced digital consumers in the world or starting to move away from analog services. So, we wanted to find out about their aspirations and attitudes regarding the digital economy, where they are on their digital journey, where they are going – and why.

We discovered some results you’d expect (a large proportion – 75% – of respondents have either launched digital services or are about to) and some that were more surprising (that’s why we called it our Mythbusting survey).

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MWC 2016: Is ‘Digital Transformation’ a Mirage?

Posted by Robert Machin on February 26, 2016 Topics: Mobile World Congress, Digital Transformation

So here we are again at the behemoth that is the GSMA Mobile World Congress – joining nearly 100,000 delegates and more than 2,000 other exhibitors, all packed into ten cavernous halls in Barcelona for four days in February.

During MWC, you expect – or at least hope - to hear the new insights, innovative ideas and front line intelligence that will help set your course for the next year. What’s often surprising, however, is what is not raised. No mention of ‘OTT’ at all, for example, in the Day One keynotes, traditionally the ‘marquee presentations.’ Very little talk of 'digital transformation.’ Little sign of the currently popular practise of loosely attaching 'digital' to anything telco, to indicate ‘new.’ 

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Can CSPs Still Beat Netflix?

Posted by Robert Machin on February 11, 2016 Topics: Digital Content, Customer Experience, DSP

The attraction of online video was well-established long before Netflix launched in 130 countries this January. Viewers have been buying video at an ever‐increasing rate, seduced by one-click access and easy consumption on smart devices, and by an ever-expanding range of providers and content. For subscribers and viewers, these are happy days. For Netflix’ competitors, perhaps less so.

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The Internet of Things: is the Game Worth the Candle?

Posted by Robert Machin on January 14, 2016 Topics: IoT

"Perhaps the Play is not worth the Candle" (Works, by Sir William Temple, circa 1690) 

Or to put it another way – will the cost of the game exceed any winnings that you could possibly walk away with?  Is it even worth sitting down to play?

As games go, the IoT is about as exciting a thing as we have seen in ICT since the advent of consumer mobile communications, and the industry is savouring the prospect of – at last! – a credible new source of revenue.

As with all innovations, however, it begs some questions.

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Optimize Operations for Digital Growth – a Managed Services Playbook

Posted by Richard Ullenius on December 4, 2015 Topics: Managed Services

The forecasts that envision 50 billion connected devices by 2017 are simply staggering. The volume of data is one thing, but how communications service providers (CSPs) can apply valuable resources to transforming their business to support digital services, rather than managing data, connectivity and infrastructure, is another thing entirely. 

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Content Will Always be King, but Context is Key 

Posted by Robert Machin on September 16, 2015 Topics: Digital Content

Profiting from digital content is about encouraging today’s always-connected consumers to see the communications service provider (CSP) as their default go-to source of entertainment (not just communications) in a market where they don’t lack for choice.

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The Sky’s the Limit to Support IoT Growth from the Cloud

Posted by Monica Ricci on August 14, 2015 Topics: IoT

The number of connected things – the Internet of Things (IoT) – grows each day.  Many IoT things are low-tech and unlikely to stimulate a business model revolution (tracking personal belongings through a Tile device, or remotely turning off your home lighting), and many others are downright silly (does anyone remember the connected fork that transmits your eating pace to a smartphone app?).  But these are surpassed by IoT use cases that offer the potential to transform entire industries and individual lifestyles. 

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No Bank Account to Pay for Digital Services? No Problem!

Posted by Chad Dunavant on July 10, 2015 Topics: CSPs, Digital Consumer, Digital Services

Virtually everywhere you look, the digital world is creating opportunities for communications service providers (CSPs) to make more money on content, and also, to find clever new ways for consumers to pay for it.

Particularly for younger generations who prefer to manage their finances through mobile devices than in front of a bank teller—the unglamorous notion of being able to take a payment in multiple ways is quickly becoming one of the most critical components of a CSPs digital strategy.

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