Insights Blog

Kent Steffen

Kent Steffen’s Recent Posts

The 3Cs Your Content Strategy Needs Right Now

Posted by Kent Steffen on August 29, 2017 Topics: Customer Experience, Digital Services, IBC

When a consumer wants to watch streaming video, they can choose any number of providers.  When their fingers are poised over their mobile device – will your service be the one they choose?  What can you do right now to get that consumer, in that moment of choice, to come to your brand as their content destination?  It all starts with mastering the 3Cs.

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